- Lead, develop and execute innovative, effective and comprehensive acquisition, up-sell and retention strategies online and offline for the Spanish market, with a focus on customer value.
- Use a broad spectrum of communication and promotion channels primarily online, but also offline where applicable (e.g. SEO, PPC, database email and direct mail marketing, affiliates, display advertising, targeted partnerships, competitions and games, social networking, mobile, printed classified advertising, magazines?).
- Ensure alignment of the marketing plan to the global strategy of the group whilst exploiting local opportunities.
- Develop and drive B2C marketing plans inclusive of objectives and timely schedule.
- Direct marketing (both email and postal mail) are of particular importance - using data and analysis to drive decisions, devise and execute campaigns that are engaging and deliver performance.
- Effectively utilise sophisticated database/email broadcast technology.
- Manage quantitative data to track, measure and analyze performance for each activity to deliver and demonstrate on-going optimisation.
- Assess market opportunities and competitive threats on a regular basis, and propose effective action plans.
- Adhere to the company's brand values and ensure consistency of customer facing messaging and materials.
- Ensure compliance with Spanish consumer laws as relates to marketing tactics.
- Pro-actively manage partnerships with leading consumer portals and affiliates.
- Develop a continuous in-depth knowledge in the areas of acquisition (suspects, leads, prospects) and retention (satisfaction, up-sell/cross sell, referral/word-of-mouth).
- Meet or exceed defined targets; and report on performance of the marketing investment.
- Develop effective working relationships with colleagues across the organisation (e.g. Product, PR, Database), and in particular marketing peers in other countries by contributing to and learning about best practices.
- Lead, manage, develop and evaluate a team of 2 initially.

- Substantial experience in managing an ecommerce site and budget is essential, and so is line management experience of a wide team.
- Significant experience in having developed and executed successful marketing strategies in an online environment.
- Demonstrated hands-on experience in a broad range of marketing tactics, focused on customer value, particularly in the area of direct marketing (both email and mail).
- Proficient in the usage of sophisticated database/email broadcast technology.
- Experienced in shaping first class messaging, visual and content in marketing creatives to drive performance and ensure consistency of a brand.
- Well versed in effective promotional campaigns and discounting management
- Substantial brand building and management is key; having optimized brand presence via effective online channels, including search engines
- Understanding and practice of conversational marketing, both onsite and via leading social media sites
- B2C experience.
- Online experience in the vacation rental, classified, retail or advertising sales sectors will be preferred.
- Excellent analytical skills, and ability to interpret data and provide actionable insights.
- Proficiency in using web-analytics tools.
- Strong commercial acumen and experience operating in a customer-centric environment.
- Excellent marketing planning, communication and presentation skills.
- Spanish fluency and demonstrated business experience of the Spanish market.
- Educated to degree level (marketing or related discipline) or equivalent professional experience.
- At ease in collaborating successfully cross-functionally and across multiple geographies.
- Personable team player and people manager, preferably experienced in working with an entrepreneurial team within a global company.
- Strong written and verbal skills.
- Creative and passionate.
- Thrives in a fast-paced and challenging targets environment.
- Web literate and quick to catch on and initiate new c

120000 - 140000 Euros