eMarcom Specialist Barcelona

  • Barcelona
  • Hace 8 horas
  • 6 inscritos

Jornada Completa - Contrato Indefinido - Retribución sin especificar - Al menos 3 años de experiencia

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Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek –– so they can do what they do best: improve the world around us.

eMarcom Specialist

The Agilent eMarcom specialist owns the creation and deployment of digital tactics as defined in the campaign brief and deployment calendar. 

Key responsibilities: 
  • Owns the setup and execution of Agilent digital tactics as defined in the eMarcom brief and E-push calendar 
  • Creates and maintains digital campaign landing pages, registration forms, e-pushes and other deliverables. 
  • Creates target customer list based on defined segmentation criteria (CRM) 
  • Provides consultancy on technical campaign design to the marcom specialist teams to improve campaign effectiveness 
  • First point of contact for any technical problems with digital assets  
  • Works with Creative services team / agency, Localization & Publishing team to resolve issues 
  • Provides guidance on eMarcom process and html coding to marcom stakeholders  
  • Supports global and regional campaigns working closely with members of the global and regional marcom specialist teams 
  • Drives positive customer experience and loyalty through the execution of professional highly digital marketing campaigns 
  • Ensure adherence to all data privacy regulations (e.g. CAN-SPAM, EU Regulations, GDPR, etc.)

Required Competencies: 
  • University degree (Bachelor or diploma) 
  • 3+ years' experience inside B2B digital marketing, automated demand generation or equivalent years of proven results inside a modern B2B marketing organization  
  • Solid marketing background, proven ability to take the customers perspective 
  • Excellent project management skills, ability to manage multiple projects simultaneously 
  • Interpersonal skills necessary to work with a broad range of internal stakeholders at various levels  
  • Proven ability to leverage brand objectives to ensure consistent brand delivery. 
  • Good understanding of key marketing metrics to drive digital campaign effectiveness 
  • Experience with Web Analytics tools is a plus 
  • Solid experience working with HTML editors (e.g. Adobe Dreamweaver) and basic image editing (e.g. Adobe Photoshop) 
  • Advanced html programmed skills are a plus 
  • Web UI (basic HTML) skills, Web Content Management System (CMS), CRM system experience are an advantage 
  • Solid working knowledge of at least one of the following CRM systems: Salesforce.com, SAP, MS Dynamics, Oracle On-Demand or Siebel On-Demand. Experience with SAP preferred, 
  • Solid working knowledge of contact profiling, customer segmentation and list building tools 
  • Experience with leading Marketing Automation technology (e.g. ELOQUA, MARKETO) is a plus 
  • Strong English language communication skills 
  • Proven ability to successfully work in a remote, international team

We offer: 
  • Training and development opportunities. 
  • A commitment to work/life balance. 
  • Total Compensation Package including medical and dental benefits, retirement programs and more. 
  • A company with values around innovation and contribution, uncompromising integrity, trust, respect and teamwork, speed, focus, and accountability. 
  • The diversity of cultural and individual perspectives held by our employees and their commitment to inclusion.

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