Brand manager 5b414d8e Madrid (Madrid)

Descripción de la oferta

Duración de la oferta: hasta el 18/10/2021.

Funciones

From Adecco we are now hiring a Brand Manager for a multinational company of great prestige

Functions:
Business Analytics:
- Oversee budget management and forecasting process, including ROI evaluation 
- Assist with strategic and annual brand planning
- Manage agency partners to ensure efficient spend of budget and timely completion of deliverables.

Project Management:
- Oversee concept creation for experiential, on-premise, education and other touchpoint development, including 
o	Creative briefs
o	Timeline management
o	KPIs establishment to measure success 
o	Ensuring all programs are in alignment with global brand strategies
- Bring the new brand world to market through engaging experiential activation concepts.
- Finalize Education Strategy and roll out to Global markets including:
o	Brand Advocate hiring and onboarding in US, UK, South Africa, Baltics & China
o	3-Day and Virtual Onboarding Programs
o	Masterclasses
o	Consumer facing educational experiences
o	Development of the brand advocacy programme - alongside the Education Manager

New Asset Development:
- Support new asset development and campaign execution, including go-to-market strategy and programming creation
- Develop a suite of premium on-trade POS tools including bespoke glassware and custom-designed bartender tools supporting the brand- s serve strategies.

Brand Stewardship:
- Provide global brand strategy guidance and ongoing program information to the Regional Brand Teams
- Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with Regional Brand Teams to ensure global plans are created in adherence to brand led, market fed strategy 
- Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, Market Teams, etc.

Requisitos

- 3-5 years brand or consumer marketing experience
- Experience with beverage industry and/or Food, Commodities, Retail sector.
- Bachelor´s Degree required
- Proven ability to deliver brand programs that align with overall Brand strategy 
- Passionate and Motivated, with an ability to deal with ambiguity and to provide independent thinking supported by fact-based rationale
- Experience working across multiple countries/geographies
- Strong record of cross-functional team leadership and collaboration, taking projects from idea to execution
- Strong analytical abilities; experienced in identifying opportunities through analysis and bringing those opportunities to fruition
- Agency management experience required
- Strong project management skills with demonstrated experience in working collaboratively across an organization.

Se ofrece

-Standby Contract with Adecco, for 6 months. Posibility to extend
-Schedule: Monday-Friday 9:00-18:00 (Flexible)
-Work location: Madrid.