Copywriter & Content Manager (m/f) Barcelona

Copywriter & Content Manager (m/f) Barcelona


  • Barcelona
  • Hace 34 horas (Actualizada)
  • 7 inscritos
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Jornada Completa - Contrato Indefinido - Retribución sin especificar - Al menos 2 años de experiencia

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Empresa de software B2B busca incorporar un Copywriter & Content Manager nativo en inglés para su equipo.
Descripción de la oferta

Descripción de la oferta

Duración de la oferta: hasta el 29/06/2021

Funciones

 * Creating and optimising content across channels for website/social traffic and lead generation. Convert visitors to leads and expand overall brand reach through content.
 * Creating blogs, articles, infographics, social media posts, corporate communication materials, email campaigns, press releases and others, ensuring consistency in the messaging, tone and style. Collaborating with internal and external subject-matter experts to produce valuable, high quality content.
 * Manage website content updates and communicating content updates to the rest of the team.
 * Conducting keyword research to find new opportunities to reach our buyer persona
 * Manage public facing and internal content to ensure material is up-to-date with latest brand standards, archiving dated content.
 * Provide feedback to other contributors and editing content from other writers.
 * Measuring the results of marketing activities to inform future marketing content/campaigns and generate high quality leads.
 * Implementing SEO best practices that are aligned with Alaya's marketing strategy.
 * Shaping and optimising Alaya's content strategy, editorial calendar, and content distribution plans, with the rest of the team.

Requisitos

 * At least 1 year experience in creating great copy targeted to a persona, in different formats - whether it is for blog posts, landing pages, social media or email - ideally within B2B SaaS.
 * Native fluency in English is a must, orally and especially written.
 * Excellent written and verbal communication. Natural storyteller that knows how to structure a message effectively for different audiences.
 * Proficiency with SEMRush, Ahrefs or other keyword research tools.
 * Knowledge of Google Analytics and social media analytics, content metrics tracking.
 * Experience with CMS software (Wordpress + some HTML), landing page creation (Unbounce), SEO/SEM campaigns, and A/B testing are a big plus.
 * Proficiency with Hubspot, MailChimp or other similar programs.
 * Experience with design tools such as Adobe Creative Cloud, Canva or other similar tools. 
 * Graphic design skills are a plus

Se ofrece

* Atractivo entorno de trabajo.
  • Área

    Digital

  • Categoría o nivel

    Mandos

  • Nº Vacantes

    1

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