CRM Analyst - PageGroup SSC Barcelona

Descripción de la oferta

Duración de la oferta: hasta el 11/04/2023.

Funciones

CRM Analyst - PageGroup SSC


Descripción de la oferta

The CRM Analyst will be responsible for the end to end KPI analysis of adhoc and behavior triggered campaigns for B2C and B2B in EU, as well as audience analysis and leads and revenue reporting, as part of the EU CRM Team.

This role will be responsible for data analysis and reporting on campaigns to optimize customer journeys and segmentations in order to drive sales opportunities for the company.

 * Own the detailed weekly reporting on e-mails' key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings
 * Own the detailed weekly reporting on database figures and percentages and advise about fluctuations.
 * Manage communications with Global CRM Analisis Team and other regional analysts to find synergies and work as one team
 * Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.)
 * Continued e-mail database analysis to identify potential efficient segments and provide insights to the team
 * Implement test & learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business
 * Use SQL/ Excel / campaign tools to develop and maintain regular reports on the response from all campaign activity.
 * Update monthly and weekly reports and PPTs to update leadership
 * Build strong working relationships with the EU marketing teams


Perfil del candidato

* 2+ years of experience in email marketing / CRM analysis.
 * Working experience with Salesforce Marketing Cloud, Pardot and/or Exact Target or similar e-mail marketing tools
 * Working experience with Power BI or similar reporting tools
 * Strong analytical skills, ability to produce reports and derive valuable insights and analysis.
 * Experience working with databases, data analysis, segmentation and email marketing platforms. SQL, AMPscript skills would be an advantage
 * Excellent team player and strong interpersonal skills
 * High level of motivation and initiative and the ability to excel in a fast-paced environment
 * Strong communication skills - both written and verbal and ability to build solid relationships at all levels
 * Great organization and management skills
 * Problem solving capabilities and a positive 'can do' attitude
 * Excellent level in English + other EU language is a plus

KPIs (metrics to be agreed but will be centered on the following):

 * Candidate and client lead generation moved by strategical data insights
 * Email marketing analytics including open rates, CTRs and unsubscribes
 * ROI reporting, recommendations, and insights


Oferta de empleo

* Experience in a very multinational environment (+40 nationalities in the SSC)
 * Competitive compensation and benefits package in Barcelona, various well-being activity options

Requisitos

2+ years of experience in email marketing/CRM analysis.
Working experience with Salesforce Marketing Cloud, Pardot and/or Exact Target or similar e-mail marketing tools