CRM & Marketing Business Analyst - International Company Barcelona

Descripción de la oferta

Duración de la oferta: hasta el 11/04/2023.

Funciones

* Analyze and support the CRM programs related to both the airline and the loyalty program
 * Build dashboards and automate processes for reporting on campaign results
 * Use statistics to construct business insights to CRM & Marketing Business activities


Descripción de la oferta

* Analyze all current and future state CRM operations, data feeds and reports
 * CRM data verification and database health activity and reporting
 * Develop/ improve automated processes for reporting on campaign results
 * Setup, monitor and analyze permanent/seasonal control group
 * Identify the goals of direct client contact campaigns required to support the brand's business goals and objectives
 * Support Customer Engagement team to develop and implement trigger-based communications
 * Perform ad hoc analyses to support business areas and channel owners
 * Monitor, report, and present insight on CRM activities such as Newsletters, campaigns, product sales and pre - and post travel communication
 * Monitor, report, and present insight on AB testing & Personalization CRM activities
 * Monitor, report, and present insight on Ancillary sales from marketing activities
 * Monitor, report and present insight on Customer segments and Customer Life Cycle
 * KPI setting and traction of campaigns
 * Ad hoc analysis based on business requests
 * Build dashboards for CRM and Paid media activities
 * Build queries to Database for data extraction
 * Feed management
 * Various Business areas across the company, including Airline Sales, Loyalty Program, Partners, Brand and Customer Care
 * Stakeholders from Data Analytic, Master Data, IT and Finance departments
 * Resources from brand, marketing communications, campaigning, ecommerce and digital development


Perfil del candidato

* Proactive, self-going and service minded individual
 * Ability to learn to operate new tools
 * Minimum Basic knowledge of statistical analysis
 * Medium SQL knowledge
 * Experience working with CRM/ CEP tools such as Oracle Responsys, Salesforce, Microsoft Dynamics, Braze, Airship or similar
 * Experience building dashboards, Power BI, Tableau, Clarisights, Google Data Studio or similar
 * Experience using data warehouses, AWS, Big Query, SAP or similar
 * Experience using Google Analytics or similar web analysis tool for reporting and insights
 * R and S/HANA no requirement but a plus


Oferta de empleo

Oportunidades de carrera y desarrollo profesional.

 

#LI-DNP

Requisitos

Proactive, self-going and service minded individual
Ability to learn to operate new tools
Minimum Basic knowledge of statistical analysis
Medium SQL knowledge
Experience working with CRM/ CEP tools