CRM- Retention and Loyalty Specialist Barcelona

Descripción de la oferta

Duración de la oferta: hasta el 19/04/2018.

Funciones

* Manage the Retention Area for all company producs/services

 

 * Optimize useofRetentionmultichannelstrategy (existingandnew):APP,email,phone,pushnotifications,Remarketing (display,Facebook..),Loyalty Club,in-store,SMS..


Descripción de la oferta

* Manage the Retention Area for all company's producs/services.

 

 

 * Optimize use of Retention multichannel strategy (existing and new): APP, email, phone, push notifications, Remarketing (display, Facebook..), Loyalty Club, in-store, SMS..

 

 

 * Increase LTV, purchase frequency/repetition, and Returning Customers' engagement

 

 

 * Optimize and further develop the current Marketing Automation strategy

 

 

 * Define and manage the (Retention) Communication Calendar

 

 

 * Control and improve ratings on Customer-facing tools: Opinions, Feedback, APP, Social Media..

 

 

 * Acquire customer knowledge and insights and define relevant segments and tailor-made strategies for each

 

 

 * Reduce customer churn

 

 

 * Manage and animate loyalty club

 

 

 * Measure, Report, Monitor and control Retention's Objectives

 

 

 

 * Work with other areas within Marketing to provide intra-departmental services

 

 

 * Work with the IT and Data teams to ensure the right data and tools are available to meet Retention's objectives


Perfil del candidato

* At least 3 years of experience in a similar position

 

 

 * Experience with Apps, App Analytics/campaign software, and marketing tools for push notifications

 

 

 * Experience with CRO tools and best practices both for email and websites

 

 

 * Experiencewithemail marketing tools

 

 

 * Deep knowledge and understanding of email marketing best practices, both for technical implementations and for conversion

 

 

 * Experience with CRM and increasing Repetition Rates

 

 

 * Passion for Retention Marketing and deep understanding of KPIs and main metrics

 

 

 * Solid knowledge of Google Analytics

 

 

 * Very detailed oriented, organized and proactive

 

 

 * Ability to consistently meet agreed deadlines

 

 

 * Be excited about working in Fintech and the credit industry

 

 

 * Be willing to learn something new every day

 

 

 

Desired skills

 * Good eye for NL and APP design

 

 

 * Experience managing in-house CRMs

 

 

 * Good English level to communicate with other departments


Oferta de empleo

Oportunidades de carrera y desarrollo profesional

Requisitos

*Experience with Apps, App Analytics/campaign software, and marketing tools for push notifications
*Experience with CRO tools and best practices both for email and websites
*Ecommerce experience