Digital Analyst (Continental Europe) Barcelona

Descripción de la oferta

Duración de la oferta: hasta el 12/05/2021.

Funciones

Digital Analyst CE role at PageGroup SSC in Barcelona


Descripción de la oferta

The Digital Analyst will report directly into the Digital Director, Europe and will be a key partner for the Continental Europe Team and our regional and group analysts.

This is a great opportunity to join a successful company that puts data at the heart of its decision-making, working within a dynamic, engaged and high-performing team to deliver critical business support in three key areas :

 

Website Reporting and Tag Management

 * Analyse onsite user behaviour, conversion data and customer journeys, funnel analysis to provide insights on our audience behaviour

 

 

 * Contribute to improve on site monitoring and user tracking on the websites

 

 

 * Maintenance and implementation of the Google Analytics setup across the region, including Tag Management

 

 

Media Reporting

 * Data quality monitoring of our customized revenue attribution model

 

 

 * Ad hoc reporting and insight as required based on business requirements

 

 

Technical and analytical

 * Build Dashboards, in close collaboration with the other global / regional analysts to visualise data on our BI platform

 

 

 * Set up of relevant alerts to assist digital executives in spotting media or website / tracking issues

 

 

 * Data validation of media performance before publication

 

 * Proactively contribute to solving business challenges via data and reporting


Perfil del candidato

* Minimum of 2 years web analytics experience using Google Analytics 360 - GA IQ qualification - not essential but would be preferred

 

 

 * Deep understanding of web analytics including customer segmentation, path analysis, as well as custom reporting and custom event tracking

 

 

 * Experience with tag management systems such as Google Tag Manager

 

 

 * Knowledge on a Data Visualization software such as Power Bi

 

 

 * Experience with SQL would be a plus but not mandatory

 

 * The ability to translate and conceptualize statistical information from multiple online and offline sources into commercial actions

 

 

 * Highly developed interpersonal skills, capable of communicating analytical insight to internal stakeholders at all levels of seniority, in an international environment

 

 

 * Advanced Microsoft Excel skills

 

 

 * An understanding of Web navigation and user habits.

 

 

 * Excellent written and verbal communication skills


Oferta de empleo

Salary and side benefits and permanent contract

Requisitos

*Minimum of 2 years web analytics experience using Google Analytics 360 - GA IQ qualification - not essential but would be preferred