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Digital Analytics Specialist - luxury fashion (Contractor) Madrid (Madrid)


  • Madrid
  •   Inscripción cerrada
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  • Experiencia

    Al menos 3 años de experiencia

  • Salario

    Retribución sin especificar

  • Área - Puesto

    Digital

    • Experto en Analítica Web
  • Categoría o nivel

    Técnico

  • Vacantes

    1

  • Inscritos

    3

  • Contrato

    Contrato Indefinido

  • Jornada

    Jornada Completa

Descripción de la oferta

Descripción de la oferta

Duración de la oferta: hasta el 13/03/2024.

Funciones

eCommerce is growing at a 2 digits path and has very strong targets for the coming years. Analytics, CRO and personalization will be a key achievement of eCommerce future revenue.

The Web analyst Intern will support on analyzing website performance, user behaviour and personalization towards conversion rate and ROI.

Analytics is a key area that needs support in order to insure the growth of eCommerce
o Analyze the digital performance
o AB test within a strategy of Conversion Rate optimization
o Adapt the navigation (UX)
o Identify behaviors to make decisions and personalize journeys

Objective
o Analyze the key areas to increase performance based on priorities (cart, checkout, log in...)
o Analyze the conversion and main pain-points to improve website performance
o Organize data to identify and influence the most valuable audiences through sales funnel
 * Analytics & Navigation improvement
o Analyze the performance of content and key elements of web (Home Page, Category pages, Themes)
o Analyze the performance of customer journey (ex: filters, checkout)
o Identify behaviors (ex: gifters, recurring visitors)
o Run AB tests

Creation of dashboards through visualization tools such as Datastudio for the team (Content, VM..) or other departments
o Weekly and monthly reports to take actions to improve Omni results
 * Usage of analytics tools to extract insights and implement them in the different areas: Google Analytics, Contentsquare, Power BI
o Analyze KPIs and navigation behavior, identify insights and optimize accordingly to achieve ROI and growth targets
o Identify the most valuable audiences, segment them and prioritize them in the campaigns 
 * Support on the data accuracy: working closely with agency to ensure data is well tracked on Google Analytics, as well as with BI internally to enrich the PowerBI dashboards that aid different teams.
 * Liaise with different stakeholders (Content, Merch, Operations, etc.) to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web

Requisitos

Experience:
 * Experience in e-commerce with website analytics
 * ~2/3 years of experience
 * Experience in working with Google analytics in e-commerce - additional analytical tools is a plus
 * Experience working in a highly innovative & fast paced environment

Skills / Nice to have:
 * Analytical skills and data driven decisions: excellence analyzing traffic performance and pulling insights and actions
 * Excellence in working with data, analytics and reporting - experience across bidding technology
 * Good people and communication skills, dynamic, flexible and proactive.
 * Passionate about Digital and Fashion: new trends
 * Academic background: BA, digital education

* High level of English and Spanish. Working in an international environment

Se ofrece

Oportunidades de carrera y desarrollo profesional.

Page Personnel

Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories.

Al pulsar el botón “Inscribirme a la oferta”, Usted consiente que Infoempleo, S.L. comunique sus datos de carácter personal para participar en futuros procesos de selección a los ficheros de Page Personnel con domicilio social en Paseo de la Castellana, 28 3ª planta 28046 MADRID, Madrid donde podrá ejercitar sus derechos de acceso, rectificación, cancelación y oposición.

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