Digital and Media Executive (h/m) Barcelona

Descripción de la oferta

Duración de la oferta: hasta el 20/02/2019.

Funciones

The candidate will be in charge of running the digital and online media strategy. He/she will bring to the team expertise acting as a European innovative media expert, with also contributing to improving the team dashboards.

Ideally he/she has previous 4 years' experience in a media agency with a strong analytic mindset. Digital and Media Executive within PageGroup Shared Services Centre in Barcelona.


Description

Digital Media Management

 * Overall management of digital media strategy for covered countries. A core task will be the management of our existing partners and campaigns, closely following performance and identifying opportunities and optimizations. 
 * Contribute to evolve the digital media strategy to reach a broader audience focused on candidate and client acquisition for priority areas
 * Contribute in innovative Initiatives that evolve Group digital program, through internal capability or where practical via the active management of an external agency, for example:
- Initiatives in Social Media Paid campaigns and Programmatic Advertising 
- Launching strategic ad-hoc campaigns in close collaboration with local marketing and operational teams
- Leveraging re-marketing and other innovative initiatives to capitalize on both brand engagement and increased conversion opportunity
- Coordinate Landing Pages creation and optimization to support media actions , including Multivariate testing
 * Coordination and management of Global Media Agency for PPC and Display campaign at European level and coordinate actions with Group Media Manager

Media Sales

 * Follow media sales performance and provide recommendations, while ensuring regional consistency in approach and sales support for our client paid advertising products

Website Management & SEO

 * Acting as the first contact point for general website ideas and evolutions as well as for issues, functionality upgrades
 * Promotion of the site and its features both internally and externally, through communication but also a focus on site performance
 * Coordination of SEO implementation between SEO agency and local Marketing team

Reporting & Stakeholder Management

 * Active management of regional stakeholders at an MD level, ensuring a pro-active level of digital service that provides insight and adds value
 * Provide regular performance reports, analyses and active recommendations, both on the websites and our media initiatives, to reach agreed candidate application targets and ROI
 * Identify opportunities to improve performance and drive down the cost per acquisition for each partner 
 * Communicate with internal stakeholders on current website performance and campaign data

 

* The above job duties and responsibilities are intended to describe the general nature of the work and are not intended to be an exhaustive list of all responsibilities. Duties and responsibilities may change or vary depending on the specific needs of the business unit.


Profile

Education and Experience: 

 * Minimum 4 years of experience in online environment, ideally in an Online advertising/media agency
 * Good command of both Google Ads & Google Analytics platforms 
 * Familiarity with advertising technology solutions, and ad network business models a plus
 * Knowledge of ad serving platforms a bonus (DFP, RTB, or Facebook Business Manager are preferred)

Skills and Abilities:

 * Strong analytical skills, with an orientation to details and the ability to make figures 'talk' 
 * Fluent level of English and Spanish necessary, Italian would be a real plus
 * Excellent written and verbal communication skills 
 * Able to work autonomously and to take initiative


Job Offer

* International office located in Barcelona
 * Working in a young and multicultural environment (40 nationalities and languages spoken) with great team spirit
 * Career development opportunities
 * Competitive salary based on skills and experience
 * Flexibility and work-

Requisitos

*Minimum 4 years of experience in online environment, ideally in an Online advertising/media agency
*Good command of both Google Ads & Google Analytics platforms