Digital Content Marketing Manager Madrid

  • Ref: 2347229
  • Leading Higher Education Institute

  • Madrid
  • Hace 9 horas
  • 15 inscritos

Jornada sin especificar - Contrato sin especificar - Retribución sin especificar - Entre 4 y 15 años de experiencia

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Descripción de la oferta

Descripción de la oferta

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Funciones

This position is integrated into the Marketing team. The candidate will be responsible for designing the content marketing strategy and support the social media strategy. The person selected will work directly with project management team to use as marketing pieces and will develop new content. Together you will develop the calendar for the content to be released. 

This position will include manage all the efforts and campaign needed to generate traffic and engage leads. This candidate will work closely with the marketing automation and product manager to ensure optimization of leads. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative digital writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities:

•Develop content strategy aligned with short-term and long-term marketing targets
•Collaborate with marketing and design teams to plan and develop site content, style and layout
•Create and publish engaging content
•Edit, proofread and improve writers’ posts
•Liaise with content writers to ensure brand consistency
•Optimize content according to SEO
•Use content management systems to analyze website traffic and users engagement metrics
•Manage content distribution to online channels and social media platforms to increase web traffic
•Develop an editorial calendar and ensure content team is on board
•Ensure compliance with law (e.g. copyright and data protection)
•Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requisitos

•Native English speaker and fluent in Spanish. 
•BSc degree in Journalism, Marketing or relevant field 
•Experience in designing and implementing content marketing campaigns and social media marketing for lead generation (2 years). 
•Strong knowledge on lead generation and conversion for both B2C and B2C segments. 
•Comfortable doing in-depth analysis and developing reports for other to easily understand the trends and data collected as well as giving presentations about the findings. 
•Result driven. 
•Curious, open to learn and with team-working skills and great communication skills. 
•Proven work experience as a Content manager
•Hands on experience with MS Office and WordPress
•Basic technical knowledge of HTML and web publishing
•Knowledge of SEO and web traffic metrics
•Familiarity with social media
•Excellent writing skills in English
•Attention to detail
•Good organizational and time-management skills
  • Área

    Internet

  • Categoría o nivel

    Mandos

  • Nº Vacantes

    1

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