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Entre 1 y 15 años de experiencia
Retribución sin especificar
Marketing, publicidad y RRPP
Técnico
1
144
Proceso de selección continuo.
IE Marketing Department is looking for a Digital Marketing Analyst who will support the implementation of our marketing reporting infrastructure, provide ad-hoc analysis to help identify performance gaps and improvements and coordinate the digital transformation efforts of the marketing department. Key Action Areas: • Apply analytical marketing skills to coordinate the digital transformation efforts using platforms such as: GA360, bigquery, Hubspot, CRM, etc. • Spreading best practices for growth with marketing teams to drive impact. • Influencing teams through presentation of data-based recommendations. • Communicating state of business, experiment results, etc. • Drive multiple projects from strategy to execution in a fast-paced environment in an organized way. • Work with marketing channels like SEO, SEM, and email with product teams to grow acquisition. • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers to drive growth. • Understanding ecosystems, user behaviors, and long-term trends. • Identifying new levers to move key metrics. • Create, maintain and own marketing reports and dashboards in support of our performance measurement infrastructure. • Conduct ad-hoc analyses as appropriate, including in-depth, data-driven reviews of Mid-Market marketing performance for specific programs. • Determine opportunities for automation. • Recommend set of KPIs and processes to support data-driven decision making and ensure the Mid-Market marketing organization is aligned with Sales Ops, Commercial and Central Marketing functions. .
. Requirements: • Bachelor’s degree. Master´s Degree or specialization in Digital Marketing will be valued. • Fluent in English and Spanish. • 4+ years of experience in digital marketing analytics. • Solid experience with analytics tools and data-driven projects. • Proactivity and flexibility to adapt to the changing environment of the digital world. • Good communication skills. • Important to enjoy teamwork, in a creative and dynamic environment. • Ability to work with different teams from different areas. • Result oriented. Good project management skills is a plus.
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