La oferta ya no está activa. Echa un vistazo a estas ofertas similares:

Director of Communication & Content IE School of HST

Instituto de Empresa

Madrid España

Hace menos de una hora

Inscríbete
Product Manager / Associate Director of Admissions IE School of GPA

Instituto de Empresa

Madrid España

Hace menos de una hora

Inscríbete
Director de Marketing Digital

Aicad Business School

Madrid España

Hace menos de una hora

Inscríbete
Business Digital Project Manager

Johnson Controls

Madrid España

Hace 12 horas

Inscríbete
Business web content manager

Johnson Controls

Madrid España

Hace 12 horas

Inscríbete
Business Developer (Out of Market) with Native Italian

Talent Search People

Madrid España

Hace más de 100 días

Inscríbete
Sales Brand Guardian Advisor

Johnson Controls

Madrid España

Hace 12 horas

Inscríbete
Insurtech Marketing Manager - Bilingual English

MICHAEL PAGE

Madrid España

Hace 24 horas

Inscríbete
Business Website Manager

Johnson Controls

Madrid España

Hace 12 horas

Inscríbete

Director of Communication & Content IE School of HST Madrid (Madrid)


  • Madrid (Madrid)
  • Inscripción cerrada
  • 90 inscritos

Jornada sin especificar - Contrato sin especificar - Retribución sin especificar - Entre 5 y 8 años de experiencia

Inscripción Cerrada

Comparte:

Empresa

Instituto de Empresa


                
            
Descripción de la oferta

Descripción de la oferta

Proceso de selección continuo

Funciones

Role
Currently the communication activities for HST are decentralized and there is no single point of leadership. Content sourcing primarily comes from our Academic team (Deans and Directors) who have topical expertise and who follow the trends in our product markets – but limited time to fully develop content and ensure it fits within the larger communication strategy of the school. The HST Marketing team produces and manages marketing-oriented communications (brochures, web, campaigns...), but generally relies on the academic team for the content and its validation. The HST Admissions team handles direct communications with candidates that involve product-level messaging, but they lack the time and expertise to develop and optimize messaging and ensure it aligns with an overall communication strategy of the school. The IE’s Communications Department focuses predominantly on press and relies exclusively on the HST Dean team and program directors for interviews and written pieces.

The new position of CCD is designed to provide a single point of leadership and execution for communication and commercial content. The CCD will have her/his home base within HST’s Dean team, but also work closely with HST’s Marketing, Admissions and Development teams, and also with IE’s Communication Department for press-related communication activity. 

Primary Responsibilities
•	HST Communication Strategy & Execution: Lead the design, execution and continuous improvement of the core processes that will be HST’s communication engine including:
o	Content Origination & Push:  Lead the processes and supporting technology for sourcing/curating content from the school’s diverse stakeholders (students, faculty, alumni, program directors, deans), and for using this content in HST’s commercial materials, sales and marketing processes, social media, and in relevant communication channels and media. 
o	Brand Storytelling: Drive the narratives, voice and content origination behind the communication of the school. The primary focus will be external communication, but the CCD will support other teams for key internal communication (major events, critical student-facing materials, etc.). 
o	Brand Impact: Help identify and drive initiatives that will contribute to HST’s global footprint and market awareness. These might include relationships with well-known 3rd parties, CSR and diversity activities, newsworthy scholarship programs, participation of HST in existing or to-be created forums with other top schools.
•	Communications Liaising: Work closely with HST Admissions and with HST-focused members of IE’s Marketing Department and Communication Department, to ensure coordinated and effective integrated marketing communication for the school.

Requisitos

Candidate Profile
The ideal CCD for HST should meet the following criteria:
•	Training and experience in strategic communications and/or marketing.  
•	Master´s Degree from a top University
•	Native or fluent in English; Spanish proficiency a plus.
•	Great project management skills and a strong bias towards action and execution – making things happen!
•	Highly resourceful with an ability to work effectively within a matrix environment and to lead and drive results without direct authority.
•	Experience, training, and/or a natural flair for creative commercial storytelling.
•	A demonstrated ability to write clear, concise and commercially fantastic copy.
•	Both an interest and ability to stay on top of the trends in the strategic topics of the school to keep our communication fresh and innovative.
•	While not required, the ability to record and edit informal video/audio content would at times be helpful.

Candidate Personality

In terms of “gestalt”, HST’s CCD is a high-velocity choreographer, an orchestrator, a symphony conductor, a juggler, a trend-tracker and a “spin-doctor” with a creative flair who can be the engine driving the narratives and external communication of the school and its key stakeholders.
  • Área

    Marketing y comunicación

  • Categoría o nivel

    Dirección

  • Nº Vacantes

    1

Inscripción Cerrada


Inscribirme en esta oferta
Inscripción Cerrada

Para crear una alerta debes iniciar sesión o regístrate