Global Social Media Manager - PageGroup SSC Barcelona (Barcelona)

Descripción de la oferta

Duración de la oferta: hasta el 26/07/2025.

Funciones

Social media is an established and integral channel for PageGroup, contributing significantly to brand awareness, engagement, and commercial impact. Having won awards for our success in this space, we continue to strengthen our presence across key platforms (primarily LinkedIn) to interact with target audiences and build brand credibility as a trusted talent specialist.

The Global Social Media Manager plays a critical role in shaping and delivering a cohesive social media programme across our regions for each of our key brands. This position drives efficiency, consistency, and commercial outcomes - ensuring our social media activities contribute directly to candidate applications, client leads, and ultimately trackable revenue.
Working within the global Content, Social Media, and Research function, the Global Social Media Manager is responsible for developing and embedding PageGroup's global social media strategy, guiding, influencing and collaborating with stakeholders across our matrix environment. This includes leading the production of assets for key global campaigns, which can then be adapted and adopted across our markets.

To facilitate landing and embedding their global strategy, the GSMM will assume ownership of our key social media platforms around employee advocacy and personal brand building, content lifecycle management and social listening/trend tracking. They will own the plan for each platform, (managing licences, tracking usage and owning vendor relationships), whilst also influencing regional and local social media leads around best practice day to day usage, and robustly measuring the effectiveness of our programmes.

Key Responsibilities

Evolve and refine the global social media strategy in collaboration with GCMD, ensuring alignment with PageGroup's long-term strategic vision while supporting global, regional and local initiatives.
Drive efficiency across global, regional, and local social media operations, identifying opportunities to optimise resource allocation, including potential agency and freelancer involvement.
Own key global social media platforms, with a focus on employee advocacy, content lifecycle management, and social listening - overseeing licensing, usage, and vendor relationships.
Define the relationship between paid and organic social media activity, working closely with digital media teams to achieve the optimal mix in each region.
Lead social media reporting and measurement, translating data into actionable insights to guide strategic decisions.
Maintain clear guidelines for social media usage across PageGroup, including crisis communication protocols aligned with the wider comms team.
Influence broader marketing functions - particularly content teams - by ensuring insights from social listening inform content planning.
Act as a champion for the commercial value of social media, regularly communicating industry trends and programme performance to key stakeholders.

Requisitos

Key Skills & Competencies

Proven experience leading a social media programme, ideally in a global or regional capacity.
The ability to influence, guide and collaborate with stakeholders within a matrix organisation - both those who are social media specialists and those who aren't; the ability to 'bring stakeholders along with you' is essential to the success of this role.
Strong knowledge of LinkedIn and other social platforms for commercial use, across both organic and paid strategies.
Broad experience using social media tools (e.g., advocacy/content sharing platforms, listening tools, social media management software).
Strong project management and strategic thinking skills.
Excellent analytical skills, with the ability to translate data into clear insights to inform decision-making.
Skilled at presenting social media performance and ROI to senior stakeholders.
Problem- solving abilities with a positive, solutions-focused approach; particularly in crisis communications scenarios.


Expected Behaviours

Pragmatic and diplomatic, with flexibility to adapt
Resilient-able to navigate challenges effectively
Confident and self - assured, comfortable influencing senior stakeholders
Culturally aware, with an international perspective
Data-driven in decision - making approach
Enthusiastic and proactive in approach

Se ofrece

Experience in a very multinational environment
Competitive compensation and benefits package in Barcelona and hybrid work schedule