Google Ads Specialist (Fixed-Term contract) Madrid (Madrid)

Descripción de la oferta

Duración de la oferta: hasta el 19/02/2025.

Funciones

Plan, execute, optimize and analyze paid search, Pmax, display, Demand Gen and YouTube campaigns to demonstrate campaign impact and alignment to both channel and business' objectives.
Main focus on performance
Strategic keyword planning experience; making the tie with SEO and SEM and how to capitalize and leverage both.
Build our keyword strategy as they relate to the customer journey.
Understand and review our current ad structure to provide the most efficient implementation
Management of monthly and daily budgets
Communicate with the design team on new assets and establish a feedback loop to improve new content based on results
Define and implement the appropriate bidding strategies
Tracking setup and pixel implementation to ensure accuracy of campaign measurement
Monthly Google Ads campaigns invoicing
Collaborate with other teams/departments/agencies to execute the business' marketing strategy
Collaborate with other teams (Product, BI, Tech) on projects around bid optimization, automation, incrementality testing, channel attribution and innovation

Performance metrics
Conversions, conversion rate (impact of campaign on sales)
Revenues, average order value (AOV)
Cost KPIs: customer acquisition cost (CAC), cost per clic (CPC), cost per order (CPO), return on ad spend (ROAS)
General brand awareness / campaign reach measurements
Digital marketing KPIs (e.g. impressions, amount of clicks, CTR, search impression share)

Requisitos

Work experience
Hands on experience executing Google Ads in an inhouse environment
Experience with building and maintaining performance reports for deeper analysis of campaigns
Experience with budget forecasting and results predictions
Previous experience in GTM, GA, or GMP as a whole would be a plus
Previous exposure to agile ways of working preferred

Education
Bachelor's degree in Business, Marketing, Communications, Advertising or equivalent field



Skills & competencies required
AnalyticalskillsandstrategicthinkingAbility to analyze and translate campaign data into actionable insights
Strong attention to detail


Project
and timemanagementskillsAbility to multi
task and prioritize in a fast
paced working environment

Organized and proactive
Goodpresentationandcommunicationskills,bothwrittenand verbalAbility to collaborate with both external
 and internal stakeholders


Spanish speaking; English is required.

Se ofrece

Temporary position to cover maternity leave, from March to September initially, with a large multinational company in the entertainment sector.Remote work on Thursdays and Fridays.