Head of CRM (temp) - Continental Europe Barcelona

Funciones

Head of CRM - Continental Europe role in PageGroup SSC - Barcelona


Descripción de la oferta

We are looking for an experienced CRM/Email marketer who is passionate about email and every message we send. As Head of CRM for Continental Europe you will be responsible for planning, developing, implementing, and maintaining a multi-channel CRM marketing strategy across 13 countries. This is a great opportunity to be an integral part of our growth.

This is a great opportunity to join a successful global FTSE 200 company that puts data at the heart of its decision-making, working within a dynamic, engaged, and high-performing team to deliver critical business support.

 

 

 * Design, test and execute email marketing campaigns that deliver against lead generation and engagement goals including CTR, open rates and conversions.

 

 

 * Set up A/B testing structure, creative and copy tests regularly to feed into the broader team, sharing campaign best practices.

 

 

 * Responsible for developing and executing end-to-end multi-channel CRM strategies.

 

 

 * Use (and help build) dashboards and data to make smarter decisions about what channels and segments to target.

 

 

 * Engage with Analytics and Business Intelligence teams to understand and identify ways to increase candidate and client engagement, to better define the segmentation and optimisation strategy.

 

 

 * Ensure that our programs are designed to personalise and maximise engagement & lead generation for key customer segments.

 

 

 * Owning and troubleshooting issues, identifying, and recommending solutions to the wider team.

 

 

 * Managing a growing team of passionate CRM experts (4-6 people). You will be responsible for individual coaching and development.

 

 

 * Communicating effectively with and gaining buy-in from a wide variety of team members ranging from Executive to Director, across product, data, marketing, and operations.

 

 

 * Working with senior country Marketing Managers and their respective teams, to better align and establish the campaign calendar and deliver local business objectives.


Perfil del candidato

* Degree in Business Management or Marketing

 

 

 * You are a proven performer with demonstrable experience in setting and executing results-focussed CRM strategies.

 

 

 * Strong analytical skills - you will be comfortable measuring, interpreting, and making real-time decisions based on large volumes of marketing performance data.

 

 

 * Desire to work hands-on in a fast paced, analytical environment, while also working on multiple projects simultaneously, collaborating, and providing strategic direction across various technical and creative teams.

 

 

 * Well versed in local and international email compliance & deliverability.

 

 

 * Excellent level in English (any other EU language is a plus).


Oferta de empleo

Great growing opportunity

Requisitos

Design, test and execute email marketing campaigns that deliver against lead generation and engagement goals including CTR, open rates and conversions.

• Área

  Marketing, publicidad y RRPP

• Categoría o nivel

  Dirección

• Nº Vacantes

  1