Head of Digital Marketing and Ecommerce - fashion retail Madrid

Descripción de la oferta

Duración de la oferta: hasta el 20/04/2023.

Funciones

Head of Digital Marketing and Ecommerce is a pivotal leadership role in our business. Responsible for the cross-functional execution of trade and all marketing through our primary sales channel, and every visual entry to the brand. The role is both strategic and hands-on and requires multi-skilled, entrepreneurial enthusiasm to deliver our ambitious goals set for the next 5 years.


Descripción de la oferta

Strategy

* Set the strategic roadmap across Ecommerce and Marketing.

* Own of department P&L, Budgets, Margins, and associated company-wide reporting.

* Establish consistency in brand vision across all digital and physical touchpoints and initiatives.

* Set all KPI's and tracking for department.

* Responsible for end-to-end customer journey including communication strategy.

* Brainstorm new and creative growth strategies.

* Evaluate emerging technologies.

* Provide thought leadership and perspective for adoption where appropriate.

 

Digital Marketing and Social

* Set and track KPI's managing internal teams and external agencies.

* Responsible for Paid Marketing to drive traffic.

* CRM - Acquisition and Retention, Database and Newsletters.

* SEO - optimised and future-facing.

* Campaigns - PPC, Facebook, Instagram, affiliates, retargeting and strategic partnerships

* Optimise Keyword - bids, caps, impressions, shares, and quality.

* Social - ensuring growth, engagement, and brand awareness.

* Oversee influencer and social collaboration strategy and delivery.

 

Traditional Marketing

* Owner of company-wide Marketing Calendar, robust framework for 360 approach.

* Manage and develop offline Marketing function - events, PR and Affiliates.

* Manage photography for use across the business - campaign, lifestyle, Still-life and Ecomm.

* Manage Direct Mail initiatives.

* VIP customer strategy.

 

Trading

* Owning the Online Trading strategy and reporting on weekly and monthly results; Sales, Revenue and Conversation Rate for global sites.

* Customer journey optimisation and user testing.

* Seasonal launches of new collections and products.

* Ensuring site is effectively merchandised; product categories, cross / up selling and margins.

* Manage system accuracies and cross-functional data requirements.

* With Finance, support on reconciliation of taxes and Duties.

* Own the international currency and conversation strategy.

* Drive reactive responses to commercial trade patterns.

* Deliver first-class customer service.

 

Projects

* Collaborate with internal teams to create landing pages and optimize user experience.

* Roadmap all critical projects associated to website and connected Digital Marketing.

* Suggest and lead web re-platform or re-design projects.

* Scope third-party partners to achieve KPI's and targets within budgetary restrictions.

 

Team

* Motivate, manage and lead to team to future success.

* Set personal and professional objectives, with regular reviews to nurture growth.


Perfil del candidato

The Ideal Candidate

A strategic thinker, with hands-on application, who can own their role whilst collaborating across the wider business. Passionate about customers, product, the fashion industry with a love of brand-building in a luxury retail environment.

* +10 years' experience in Digital Marketing and Online Trading, ideally with knowledge of Shopify.

* Degree in Marketing of related field.

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

* Experience in optimising landing pages and user funnels.

* Experience with A/B and multivariate experiments.

* Familiar with luxury retailing, with experience in Childrenswear being advantageous.

* A creative-thi

Requisitos

+10 years' experience in Digital Marketing and Online Trading.
Familiar with luxury retailing, with experience in Children.
Experience in international environment.
English C1-C2