Head Of Inbound Marketing (Start-UP) Madrid

Funciones

We are looking for a person with extensive marketing experience in the international arena, preferably B2B software companies, directing teams and implementing inbound strategies.


Description

This area has three main objectives:

1. Lead generation + Nurturing.

Generate B2B leads from paid media campaigns and sector events with the creation of subsequent nurturing cycles.

KPI: Leads + CPL + MQL accepted by the sales department.

 

2. Customer experience.

Email marketing strategy for current customers segmented, adapted and with valuable content for customers in each of the divisions.

KPI: OR + CTR + Up selling and Churn Rate Indicators.

 

3. Brand awareness.

Make the company, activity and growth known to potential clients, potential future investors and potential people who can join the team.

KPI: Media coverage + positioning as a successful start-up born in Spain and with global projection especially for the attraction of talent.


Profile

Experience

 * 10 years of experience in B2B marketing departments.
 * 5 years managing teams, projects and budgets.
 * Experience in the technological area, preferably in the software sector.
 * Experience in the implementation and management of B2B inbound strategies.
 * Professional experience and go to market in other countries.
 * English proficiency.

Abilities

 * Strategic, analytical and objective orientation thinking.
 * Ability to adapt to change in start-up philosophy and accelerated growth.
 * Skills in the field of people management and teamwork.
 * Skills to manage interdepartmental needs.


Job Offer

To reinvent an industry, you must build the best team, and that is exactly what we are doing!

Requisitos

*10 years of experience in B2B marketing departments.
*5 years managing teams, projects and budgets.
*Experience in the technological area, preferably in the software sector.

• Área

  Internet

• Categoría o nivel

  Mandos

• Nº Vacantes

  1