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Importante empresa busca un CRM Lead Madrid


  • Madrid
  • Hace más de 100 días
  • 26 inscritos

Jornada Completa - Contrato Indefinido - Retribución sin especificar - No se requiere experiencia

Cerrada Inscripción

Comparte:

Empresa

MICHAEL PAGE

¡Únete a una gran empresa financiera!
Descripción de la oferta

Descripción de la oferta

Duración de la oferta: hasta el 17/01/2018

Funciones

Importante empresa financiera busca incorporar un CRM Lead a su equipo!


Descripción de la oferta

Analyse, define and manage the advanced customer relationship management strategy to optimize customer retention and reactivation.

Build an ad-hoc campaign analysis framework focusing on main KPI's to drive actionable insights and recommendations to improve performance.

Data segment selections for CRM campaigns.

Develop customers through propensity models and provide the cross/up-sell offers targeted to each customer.

Work with the current teams to define contact strategy optimization to increase retention rates and customer's activity while reducing the volume of un-subscribers.

Analyse customer behaviour and customer loyalty.

Formulate, monitor and analyse SEM campaigns across major search engines such as Google to meet and exceed targets within CPA constraints.

Carry out ongoing optimization of campaigns by means of keyword research, ad copy creation and A/B testing, bid-management and landing page optimization.

Assisting Head of Marketing with integration of marketing systems.

Ad-hoc reporting and analysis, reporting on pipelines.


Perfil del candidato

Hold aMasterdegreefrom arecognizedschool.

StrongbackgroundinmanagingCRMtoolssuch asSalesforce MarketingCloud,SiebelCRM

Knowledgeofcustomerlifecycle,campaignmeasurementandanalytics,customertargetingandsegmentation.

Campaign A/Btesting.

Experiencedusinghard dataandmetricstomeasureperformance, determineimprovementsandinnovation.

Stronganalyticalskillswithhighattentiontodetailsandexcellent verbalandwrittencommunicationskills.

Abilitytounderstandcustomerandcommercial data.

Ateamplayerwithgoodplanningandorganizationalskillsandtheabilitytomanageownworkload.

 

Preferably experience in managing SEM campaigns in Google / Yahoo / Bing of advantage.

 

Well-versed in using tools and technologies relevant to SEM (tracking, landing page optimization, AdWords editor, bid management).

 

Microsoft Office proficiency, particularly Excel.

Fluent in English and native Spanish.


Oferta de empleo

Oportunidades de carrera y desarrollo profesional

Requisitos

Hold a Master degree from a recognized school.
Fluent in English and native Spanish.
  • Área

    Marketing y comunicación

  • Categoría o nivel

    Técnicos

  • Nº Vacantes

    1

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