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Al menos 3 años de experiencia
Retribución sin especificar
Marketing, publicidad y RRPP
Mando intermedio
1
39
Contrato Indefinido
Jornada Completa
Duración de la oferta: hasta el 22/09/2018.
Position Purpose: To drive brand positioning, lead generation and sales growth through marketing activities in support of the CHEP Italian business objectives. Major/Key Accountabilities: * Develop and implement a marketing plan and initiatives to position CHEP as an industry leader (incl. Online-Marketing) * Generate and maintain key market data and insights that enable development of country marketing strategies * Execute country specific marketing activities in support of the Country Leadership Team and Strategy * Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global initiatives and programs * Oversee in-country industry relations * Drive internal and external communications activities to defined stakeholders * Provide suitable and appropriate marketing and sales materials to the Commercial Teams to assist in their activities * Support customer communications activities, to include: Customer Loyalty Program (NPS) for developing and implementing appropriate action plans to improve Customer Loyalty based on the analysis of results * Administration of budget & supplier coordination * In coordination with central and global teams, implement and manage effective digital strategies including the launch, ongoing management, and search engine optimisation (SEO) of the new chep.com. * Participate and execute European or Global marketing projects from international teams within local countries * Work together with centralised Strategic Marketing functions to ensure local market application and input into the following areas of focus: * Support the capture, synthesis, and analysis of market and competitive intelligence in order to help inform commercial and competitive strategies. * Support lead generation and management across both digital and traditional marketing channels. Help to identify, plan, execute and track/optimise local market campaigns, helping to generate a consistent supply of quality leads in support of revenue targets. * Execute the ongoing management of brand and reputation in a consistent fashion. Help to inform and participate in content, PR and industry engagement strategy development by the regional European team, and oversee the implementation of these strategies within local country markets.
Skills and Knowledge: * Experience of planning and executing B2B marketing solutions, strategies and programmes to meet revenue and lead generation targets, create impactful market positioning, and enable the sales and commercial teams * Experience of Microsoft packages (PowerPoint, excel, word etc) * Excellent Interpersonal skills / savvy and culture awareness * Customer focus and stakeholder engagement skills * With a proactive and innovative approach * Excellent ability to create clear and purposeful written content for multiple formats and audiences. * Drive results * Able to manage ambiguity * Self-starter * Good analytical skills * Travel required Languages * Required: Fluent in written and spoken English and Italian * Desirable: Fluency in Portuguese/Spanish
CHEP is a global leader in supply chain logistics employing more than 14,000 people in 60+ countries. More than 300,000 supply chains choose to utilize CHEP products and solutions to optimize efficiencies and eliminate waste throughout the world. CHEP's "share and reuse" core business offering pioneered the shared and circular economies more than 50 years ago. Today, the company provides consultative solutions surrounding the efficient and sustainable movement of goods-and manages a global pool of 300 million pallets and containers shared and reused by growers, raw material suppliers, manufacturers, wholesalers and retailers to produce, warehouse, transport and merchandise consumer and industrial goods. As one of four Brambles growth companies, CHEP and Brambles provide you unparalleled opportunities to advance and accelerate your career. You'll be joining an international growth company with an advantaged business model. You'll be working for a company that is changing the way goods get to market. You'll optimize 300,000 supply chains instead of just one. You'll join an efficient and collaborative team who punches above its weight. You'll be working for the good of humanity.
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