Marketing Manager, Executive Education IE Law School Madrid (Madrid)
- Madrid
- Inscripción cerrada
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Entre 4 y 10 años de experiencia
Retribución sin especificar
Marketing, publicidad y RRPP
Mando intermedio
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Proceso de selección continuo.
IE Law School is looking for a Marketing Manager to join the team. The Marketing Manager will be in charge of the marketing strategy and execution of the assigned portfolio: Executive Education programs of Law School. They will have a strong focus on results through the whole conversion funnel, especially in lead generation. Key Action Areas: • Definition and execution of the Marketing Plan for the assigned portfolio • Campaigns management • Landing pages management • Contents management • Social Media: Linkedin in mail, Linkedin Sponsor content, facebook • Mailing • Brochures management • Planning and executing A/B test for Conversion Rate Optimization • Measuring and reporting the results of the campaigns • Insights identification to improve results • Managing agencies . . .
Requirements: • Master´s Degree from a top University • Fluent in Spanish and English • Proven experience in a similar role as Marketing Manager, preferably in education • Experience managing digital campaigns • Strong focus in results • Good knowledge of digital tools: Google Adwords, Google Analytics, Power BI • Good analytical and numerical skills • Knowledge of Inbound Marketing (Hubspot ideally) • Valuable knowledge of Law, taxation, compliance
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