Marketing Manager, IE School of Architecture and Design Madrid (Madrid)


  • Madrid (Madrid)
  • Hace 22 horas
  • 24 inscritos

Jornada sin especificar - Contrato sin especificar - Retribución sin especificar - Entre 5 y 15 años de experiencia

Inscribirme en esta oferta

Comparte:

Empresa

Instituto de Empresa


                
            
Descripción de la oferta

Descripción de la oferta

Proceso de selección continuo

Funciones

IE has an opportunity for a Marketing Manager to join the Marketing Department to lead the marketing strategy of IE School of Architecture and Design.

IE School of Architecture and Design redefines design education based on pedagogical and technological innovation, project-based learning and environmental responsibility. In an international and entrepreneurial environment, the IE School of Architecture and Design seeks to bridge the traditional gaps between academia and the professional world and to connect architecture and design with the broader society.

The Marketing Manager is responsible for leading a targeted marketing plan, brand development, communications and customized digital strategies to drive revenue, increase loyalty and customer engagement within the IE School of Architecture and Design. We are seeking an experienced marketing professional with genuine knowledge and passion for architecture and design environment.

Responsibilities include:

• Lead overall marketing communication strategy and development of integrated marketing plans for IE School of Architecture and Design.
• Understand customer journey landscape through data analysis, identify actions and orchestrate execution, partnering with business and technology teams
• Understanding the sales process, especially influencing buying decisions through marketing activities and strategic messaging in proposals.
• Coordinate various internal and external stakeholders, as well as several projects simultaneously at various stages of development.
• Maintain comprehensive and coherent end-to-end customer journey maps that incorporate customer interactions, experiences and opinions. 
• Demonstrate extensive awareness of the design and architecture industry as well our potential place within it in order to inform both our creative and marketing approach. 
• Learn and operate using an omnichannel approach to develop and execute nurturing marketing campaigns. 
• Ability to understand the target market and client, write creative briefs, with a sensitive toward the fields of architecture and design and manage creative and campaign set up processes, all in close coordination with external creative partners. 
• Understanding of key business issues clients are facing to help align the marketing go-to-market strategy and point-of-views around those issues
• Develop and report upon test & learn plans specific to campaigns to foster iterative learning and proof points for improved cross-marketing campaigns over time.
• Maintain and build the IE School of Architecture and Design positioning/branding in all outputs and touchpoints.

Requisitos

• Bachelor’s degree + Master with a focus on Marketing, Communications, Design, Architecture or related fields is required. 
• A minimum of 5 years of relevant marketing and/or advertising and/or communications experience, preferably gained from working within a creative, design or architectural company.
• Knowledge of the architecture and design industry will be an advantage. 
• Experience in marketing across multiple channels (specifically digital marketing) and using online performance tracking tools.
• Excellent understanding of digital marketing concepts and best practices.
• Fluent in Spanish and English.
• Strong analytical skills and attention to detail. 
• Work collaboratively and effectively as a team member. 
• Self-motivated, highly inquisitive, confident, energetic and creative. 
• Should be proactive in the delivery of creative and innovative ideas.
  • Área

    Marketing y comunicación

  • Categoría o nivel

    Dirección

  • Nº Vacantes

    1

Más ofertas para ti

Director Marketing

Grass Media Group

Madrid España

Hace 22 horas

Inscríbete
Director de Marketing

Experis

Madrid España

Hace más de 100 días

Inscríbete
Director Marketing Online

Page Personnel

Madrid España

Hace 22 horas

Inscríbete
Product Manager

Experis

Madrid España

Hace más de 100 días

Inscríbete
Product Manager (Madrid)

MICHAEL PAGE

Madrid España

Hace 22 horas

Inscríbete
Senior Product Manager

Michael Page

Madrid España

Hace 22 horas

Inscríbete
Product Manager Laboratorio Dental

Antal International Spain

Madrid España

Hace 22 horas

Inscríbete
Interim Senior Events Manager (M/F)

Michael Page

Madrid España

Hace 22 horas

Inscríbete



Inscribirme en esta oferta
Inscribirme en esta oferta

Para crear una alerta debes iniciar sesión o regístrate