Marketing Manager Madrid (Madrid)

Descripción de la oferta

Proceso de selección continuo.

Funciones

IE has an opportunity for a Marketing Manager to join the Marketing Department.

The primary responsibility for this position is to head marketing strategies to drive revenue and increase engagement, executing marketing actions across all communications channels.

The Marketing manager will use first party data to better strategize, create, target and measure customized consumer experiences that drive loyalty and customer value. This position requires good organization skills and the ability to handle many projects simultaneously to meet deadlines. He/She must work with many individuals across IE as well as with outside partners.

Key Action Areas:

• Lead overall marketing communication strategy and development of integrated marketing plans across the business unit.
• Understand customer journey landscape through data analysis, identify actions and orchestrate execution, partnering with business and technology teams
• Understanding the sales process, especially influencing buying decisions through marketing activities and strategic messaging in proposals.
• Coordinate various internal and external stakeholders, as well as several projects simultaneously at various stages of development.
• Maintain comprehensive and coherent end-to-end customer journey maps that incorporate customer interactions, experiences and opinions.
• Learn and operate using an omnichannel approach to develop and execute nurturing marketing campaigns.
• Ability to understand the target market and client, write creative briefs and manage creative and campaign set up processes, all in close coordination with external creative partners.
• Understanding of key business issues clients are facing to help align the marketing go-to-market strategy and point-of-views around those issues.
• Develop and report upon test & learn plans specific to campaigns to foster iterative learning and proof points for improved cross-marketing campaigns over time.
• Maintain and build the business unit positioning/branding in all outputs and touchpoints.

Requisitos

• Bachelor’s degree + Master with a focus on Marketing, Communications or related fields is required.
• A minimum of 4 years of relevant marketing and/or advertising and/or communications experience, ideally in a multinational company and/or agency.
• Experience in marketing across multiple channels (specifically digital marketing) and using online performance tracking tools.
• Excellent understanding of digital marketing concepts and best practices.
• Fluent in Spanish and English.
• Strong analytical skills and attention to detail.
• Work collaboratively and effectively as a team member.
• Self-motivated, highly inquisitive, confident, energetic and creative.
• Should be proactive in the delivery of creative and innovative ideas.