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Performance Marketing Specialist Barcelona


  • Barcelona
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  • Experiencia

    Al menos 2 años de experiencia

  • Salario

    Retribución sin especificar

  • Área - Puesto

    Marketing, publicidad y RRPP

    • Asistente de Marketing
    • Técnico de Marketing
    • Técnico Marketing Directo/CRM
    • Técnico de Trade Marketing
    • Analista de Marketing
    • Técnico de Marketing Sector Agrícola
    • Técnico de Marketing Sector Alimentación
    • Técnico de Marketing Sector Tecnológico

    Digital

    • Técnico de Marketing Digital
    • Técnico de e-Mail Marketing
    • Asistente de Marketing Digital

  • Categoría o nivel

    Técnico Empleado

  • Vacantes

    1

  • Inscritos

    15

  • Contrato

    Contrato Indefinido

  • Jornada

    Jornada Completa

Descripción de la oferta

Descripción de la oferta

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Funciones

Engel & Völkers has been operating for over 43 years in the mediation of high-end residential and commercial real estate. We are a premium brand that has over 900 stores in more than 30 countries on five continents, and one of the world’s leading realtors.

Currently, due to our growth strategy, we are looking for a Performance Specialist (Customer acquisition through digital marketing channels) to join our team in IBERIA.

There are two types of customers for Engel & Völkers: the one who is looking to rent/buy a house and the one that owns a house and what to sell/rent it. Acquisition campaigns have to be focused on attracting both types. The actions to be implemented must cover the prospecting and lead conversion phases.

Customer acquisition through digital marketing channels. The actions to be implemented must cover the prospecting and lead conversion phases. We are looking for an analytical profile. Someone who loves performance campaigns with a mathematical sensibility.

 

Functions:

* Campaign management in Google Ads and Facebook
* Management of the assigned budget to maximize the ROI of actions and campaigns
* Implementation of new campaigns and new marketing channels
* Monthly reports of results and proposals for optimizations

Technical requirements:

* Previous experience in digital marketing campaigns to attract customers
* Advanced knowledge and demonstrable experience in campaign management in Google Ads, especially Search.
* Knowledge and experience in managing social media campaigns with Facebook Business Manager.
* Knowledge of Google Tag Manager and Google Analytics
* Advanced level of English
* Top analytical skills – finding insights & actions from Data
* Good understanding of PPC/CPC/CPM models
* Knowledge about marketing technology solutions and automation tools applied to the area
* ROAS orientation

Requisitos

Requirements:

* Spanish & English: Native & Portuguese high level.
* Top analytical skills – finding insights & actions from Data
* Previous experience in digital marketing campaigns to attract customers or leads
* Marketing automation
* Advanced knowledge and demonstrable experience in campaign management in Google Ads
* Advanced knowledge and experience in managing social media campaigns with Facebook Business Manager
* Programmatic campaigns 
* CRM: development and implementation of email marketing campaigns
* Knowledge of Google Tag Manager and Google Analytics
* Pixel implementation and audience management for Remarketing campaigns.
*  Good understanding of PPC/CPC/CPM models
* Knowledge about marketing technology solutions and automation tools applied to the area
* Data Studio
* ROAS orientation
* Advanced level of English
* Excel

It will be valued:

* Marketing or Statistic studies at University
* Used to work with real estate portals/ Branding knowledge 
* Experience working with Agile methodologies
* Experience in managing campaigns in real estate portals: traffic, interaction, lead generation.
* Very results-oriented profile with follow-up of OKRs.

ENGEL & VÖLKERS

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