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Al menos 4 años de experiencia
Retribución sin especificar
Marketing, publicidad y RRPP
Técnico
1
15
Contrato Indefinido
Jornada Completa
Duración de la oferta: hasta el 17/11/2019.
- Lead the strategy, execution, measurement, and reporting for all lifecycle marketing programs and activities focused on retaining and growing our customer base, including sustained usage, expansion and advocacy programs. - Work closely with analytics teams to identify the key drivers of engagement and the moment that matter for each customer segment, identifying actionable insights to continually improve CRM efforts. - Work closely with other Lifecycle teams to create and maintain an email/in-app strategy (cadence, promotions, content, etc.) and calendar that aligns with other lifecycle programs. - Lead and effectively coordinate retention programs end-to-end, in collaboration with copywriters, content writers, and designers, among others. - Drive optimization and experimentation efforts in lifecycle. Run A/B tests and iterative improvements that impact KPIs and positively improve customer experience and engagement. - Develop a deep understanding of our customers. Identify their business objectives, challenges, and the value they get and could get from our product. You will identify opportunities for cross-discovery, new feature adoption, and expansion to higher plans, focusing on providing value to our customers in a tailored fashion. - Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more. - Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.
- 3+ years of experience within lifecycle programs, primarily with a Retention focus. - Solid working experience with CRMs - Experience in building programs from the bottom up quickly and with little previous framework. - Have solid, up-to-date knowledge of email CSS & HTML, you're fully capable of building and testing emails and never miss the small details. - Strong experience in planning, launching, testing, and optimizing campaigns across the customer lifecycle and within multiple channels such as email, in-app, mobile, push etc. - Data driven mindset, you think in terms of LTV, ROI and your impact on the bottom line of the business. - Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.
- A competitive salary - Two offices - HQ and The Beach House - Catered Lunch - Fresh Fruits - Barception - An international, diverse, modern and creative environment
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