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Sr. Content Marketing Manager with Dutch - PageGroupSSC Barcelona


  • Barcelona
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Jornada Completa - Contrato Indefinido - Retribución sin especificar - Al menos 4 años de experiencia

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Empresa

Page Personnel

At the heart of PageGroup's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.

PageGroup was established in the UK in 1976. We're now a FTSE 250 organisation with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.
Descripción de la oferta

Descripción de la oferta

Duración de la oferta: hasta el 26/05/2022

Funciones

You will own the vision on how we communicate to our different target audiences in Northern Europe (Netherlands, Belgium, Luxembourg, Sweden). Translating the customer needs to our content marketing strategy and being accountable for its results. You own the planning and work with our team of European content executives to deliver the content programs that are scalable for our markets in Continental Europe.


Description

* Lead the planning, production, publication and reporting processes 

 * Focus on driving buy-in from the different European regions and individual countries
 * Demonstrating the added-value of our content programs

 * Drive overall traffic to our Advice content 

 * Page views, users
 * SEO optimized content: capture market share from search (increase % new users from search)
 * Promote content through our people (users from PageSocial)

 * Optimize business value of content 

 * Measured by KPI for each phase in customer journeys
 * Inclusion in CRM/digital life cycles
 * Drive conversion

 * Maximizerepurposing of content 

 * Align content planning with local needs (common denominator across markets for max impact)
 * Represent Europe in the global content community to ensure optimum repurposing of content both into and out of the region.
 * Maximize efficiency of the program through effective tracking and measurement (both of content generate in region and secured from other regions)


Profile

Profile Successful Candidate

 * Driven to deliver
 * 4 years of experience in project management / Content marketing
 * Team player with the ambition to make a step change in the way content contributes to growing our business
 * Curious to understanding local priorities and delivering content that maximizes value for local teams
 * Empathetic mindset with the ability to combine creative, project-focused and analytical thinking
 * Successfully translate creative ideas in conversions across the different phases in the customer journeys

To be successful, you need to demonstrate,

 * How your experience and past performance will help you be successful in the role
 * How you see the acceleration of the impact of our centralized content programs within current framework
 * How you can maximize the value of content efforts with a business-oriented mindset
 * How you see the coordination of the team to drive delivery of our content programs
 * How your analytical mindset will enable the successful deployment of creative ideas


Job Offer

* Experience in a very multinational environment (+40 nationalities in the SSC)
 * Competitive compensation and benefits package in Barcelona, various well-being activity options

Requisitos

Driven to deliver
4 years of experience in project management / Content marketing
Team player with the ambition to make a step change in the way content contributes to growing our business

Área - Puesto

Marketing, publicidad y RRPP - Jefe de Comunicación Externa

Categoría o nivel

Mando intermedio

Nº Vacantes

1

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